One Stop SEO Guide To Digital Marketing

In this technological world, having an online presence for your business is must in order to make sales and profit in your business. To do that, having a business website is the best possible option. Having a website for your business increase the chances of grabbing larger user-base and direct sales from website or web store.

Digital Marketing

After creating a website for your business, what you need to do next is to promote your website over the web i.e. the Internet. For marketing a website on Internet, you would require to use Digital Marketing tactics. So, lets discuss what Digital Marketing is?

Digital Marketing or Online Marketing or Internet Marketing is a digital way of promotion of business products and services. Digital Marketing can be performed using search engines (like Yahoo, Google, Baidu, Bing etc.), social media networks (like Facebook, YouTube, Twitter, Instagram etc.) and Content.

Digital Marketing is divided in following parts or techniques:

• Search Engine Optimization or SEO
• Social Media Optimization or SMO
• Search Engine Marketing or SEM
• Social Media Marketing or SMM
• Online Reputation Management or ORM
• E-mail Marketing
• Content Marketing
• eCommerce Marketing

Google Ranking

Now, let us briefly discuss all these techniques of Digital marketing one by one.

SEO or Search Engine Optimization: SEO is the process of optimizing a website for search engines. It is aimed at improving the visibility of a website in SERPs for a particular set of keywords. Search Engine Optimization is based on a number of factors which I will explained in my upcoming post.

Search Engine Optimization (SEO)

SMO or Social Media Optimization: SMO is the process of optimizing the visibility of a business, buisness website, product and services on verious social  media platforms like Facebook, Twitter, Linked-in, Instagram etc. by creating pages, groups, engaging posts etc.

Social Media Optimization (SMO)

SEM or Search Engine Marketing: SEM is the process of paid promotion of business products and services on search engines and search engine display networks. The most common techniques used in Search Engine Marketing are PPC, CPC, CPA, and CPM. The most common used tool for SEM is Google Ads.

Search Engine Marketing (SEM)

SMM or Social Media Marketing: Like SEM, SMM is also a paid marketing strategy whhich is so much popular these days. In Social Media Marketing, we run paid promotion ads on social media platforms like Facebook, Twitter, Instagram, Quora and LinkedIn. All these platforms have their setups for running ads on their wide network.

Social Media Marketing (SMM)

E-mail Marketing: In email marketing, we send promotional emails to peoples in bulk using inbuilt promotional email templates. The most commonly used platforms for email marketing are Mailchimp, Litmus, GetResponse, Aweber etc.

eMail Marketing

Content Marketing: Content marketing is the process of creation and sharing high quality content and material (such as videos, blogs, and social media posts) that does not directly promote a brand but is aimed at grabbing user interest in business products and services. Content marketing can be executed using blogging, guest blogging, article writing and post writing techniques.

Content Marketing

ORM or Online Reputation Management: ORM is an online marketing techniques which is aimed at influencing and controlling of an individual's or group's reputation. It is directly related to online PR management.

Online Reputation Management (ORM)

E-commerce Marketing: E-commerce Marketing is the process of advereting your e-commerce store or your products on a 3rd party e-commerce store. E-commerce marketing include organic results optimization, affiliate marketing and paid campaigns on and by e-commerce portal. Amazon's AMS and PPC are examples of E-Commerce marketing.

eCommerce Marketing

Now you have learn about the basic things related to Digital Marketing with One Stop SEO Guide. In next post, I will bring an interesting and more useful information package. Subscribe to my blog for latest updates. Do like and share this article on Social media and with your friends.