- On-Page SEO Optimization
- Off-Page SEO Optimization
In this post we will discuss the top 7 SEO link building strategies. Before that consider reading An Insight into SEO Terminology.
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| SEO Terminologies |
While building backlinks, always focus on quality of backlinks rather than the quality of backlinks. For example, building 10 high quality backlinks is far better than building 10000 low quality backlinks.
Now let us learn about the 7 most effective link building strategies that you can adopt to give a boost to your website’s ranking in SERPs. Here you go:
- Business Listing: Business listings are the best way to create high quality backlinks for your website. In this method, you need to first create a Google and Bing listing for your business. Then to boost those listings, you create more business listings on 3rd party business listing websites. A business listing usually includes Business name, Address, Website link, Social media links, Contact information etc.
- Web 2.0 Submission: In Web 2.0 Submission link building, we post content on popular web 2.0 websites like Wordpress, Weebly, Tumblr, ScoopIT, Medium etc. This content usually have a link back to our website in the form of anchor text. In Medium and ScoopIT, we can also use content syndication.
- Guest Blogging or Guest Post: A Guest posting or blogging is the process of contributing a post to another blogger's website. There are millions of guest blogging websites that you can approach for posting a guest article on them. Some guest posting website offer free blogging where as some websites charge certain amount for each post in return of a backlink from that guest post to your website.
- Private Blog Network or PBN: A PBN or Private Blog Network is a network of blogging websites used to build backlinks. These PBNs are made with an intent to manipulate natural or organic ranking of keyword in search engine result pages. A PBN website and Guest Blog look similar in structure and it is hard to identify the difference. Check this article to understand the difference: What is the Difference Between PBN and Guest Blogging?
- Forum Posting: Another effective SEO link building strategy is forum posting or forum link building. In this strategy, you need to create member profiles on various forum websites and thereafter start posting replies in thread/conversation to improve the authority of your profile. After a certain membership reputation level, you will be allowed to post links in your answers and post. In this way you will get high quality backlink for your website. You can use anchor text or naked links in your replies for link building.
- Quora Answers: Quora is a popular question and Answers website. After Yahoo Answers! Which is no longer in use, the Quora has dominated the QAs space. Quora is a great source of relevant referral traffic for any website. Quora allow link building for users. When you spam it with link building, it will start moderating your answers. Website traffic plays a vital role in boosting the reputation and therefore the ranking of a website in SERPs. So, using Quora for link building is one of the most prominent SEO link building techniques.
- Internal Linking: Although Internal Linking is not a direct link building strategy, but it has a significant role in boosting the overall ranking of a website in search engines. An Internal link is a link that goes from one page of a website to different pages of the same website. Internal links improve the site structure and help users to navigate to other useful pages of a website. An example of Internal link is in this post where I have provided Internal links from this post to other posts of this blog.
