Google Analytics, Webmaster & URL Redirection

One of the most important aspect of on page SEO is Website Traffic analysis and removal of Website errors. There are two major tools to do so. Google Analytics, one of the product of Alphabet Inc. is used to measure the traffic a website is getting from different sources. Where as Google Webmasters use to check website errors, crawl errors, sitemap submission etc. One another important thing is URL redirection which is used for temporary as well as permanent redirection of your website from Old URL to a New URL. Now I will explain all these 3 things one by one for you. I will explain how you can integrate all these in your website.

Google Analytics: Google Analytics is a free website analysis tool provided by Google (Alphabet Inc.) for tracking and managing website traffic. Google Analytics can be integrated into website with the help of a google account. If you have a website and want to track your website's traffic, simply copy paste, Google Tracking code into your website's Head Tag and start getting website traffic information within 24 hour into your Google Analytics account. Now here at One Stop SEO Guide, I will explain you all the steps that will help you in Google Analytics Integration into your Website or Blog.

Steps for Google Analytics Integration into Website/ Blog:

1. Go to www.google.com/analytics and signup for Google Analytics with a Google account.
2. Select an account name, website name and website URL you want to track. 
3. While entering website, keep in mind if your website in following HTTP or HTTPS protocol.
4. Then click on get tracking code. And Google Analytics Tracking code will be displayed for your website. 
5. Copy and paste that tracking code anywhere between Head tags of your website's home page.
6. Now within 24-48 hours you will start getting traffic report for your website on Google Analytics.
7. You can get tracking code again from Google Analytics. Simply go to Admin tab and click on Tracking Info and then on Tracking code.
8. You can also add multiple properties or websites i.e. upto 100 websites under one Google Analytcis account. 
9. To do so, Go to Admin Tab. Click on the drop down "Your Account Name" on Left side. And then click "Create New Account". 
10. Google Analytics Dashboard looks like this.

Google Webmasters: Another free web tool, provided by Google is Google Webmasters. It is very powerful tool to get a lot of information about your website. From search traffic to search appearance, from Google Index to Google Crawling, you can analyze most of the website's aspects here easily. To add your website to Google Webmasters, simply follow these steps.

Steps To Setup Google Webmaster's for Your Website:

1. Go to www.google.com/webmasters and signup for Google Webmasters.
2. Click on "Add a Property" and paste your website in the box. 
3. Click on "Add" and you will be asked to verify your Webmasters setup for your website.
4. Click on Verify and use "Alternate Method".
5. Click on "Google Analytics" and then click "Verify" button. 
6. Then click on "Continue" and you will be redirected to "Search Console".
7. You can add up to 100 websites to webmasters.  
8. You can submit your your website's sitemap.xml file and your website for google indexing there. Explore other options in webmaster to improve your website's rank on Google SERP and other search engines.
9. This is how Google Webmasters' Search Console looks like.

URL Redirection:  Sometimes, you need to redirect your website from old URL to a new URL. For this we can either use 301 or 302 redirect. If you are moving your website temporarily to new URL then use 302 URL redirect and if you want to permanently move your website from old URL to new URL and also want 90-99% link juice to new URL then use 301 redirect. To do so, you need to include redirection code into your website's Head Tag. Below is the Website Redirection code that you can add into your website's header. 

<meta http-equiv="refresh" content="0;URL='http://www.yoursite.com/'" />

Replace "http://www.yoursite.com" with the URL of the website to which you want to redirect your blog/website.

First Step Towards Becoming A SEO Freelancer

This is in continuation to my earlier post "How To Get Started With Search Engine Optimization". In that post I have explained about what are various Online Marketing techniques. Now here in this post, I will make you learn more about White Hat SEO (Search Engine Optimization). We will discuss other techniques like SMO, SEM, SMM in future post.

Search Engine Optimization (White Hat SEO) is a powerful technique in the hands of a IT professionals which help them to manipulate the search result of Major search engines like Google, Yahoo and Bing as per their requirement.

With White Hat SEO, you can help your website rank well on SERPs (Search Engine Result Pages) against many keywords. The first and the foremost step to get started with SEO is Bidding for a SEO project on websites like Upwork and Freelancer. After bidding, you have to present to client the detailed website analysis report. We will explain you how to prepare a Website Analysis Report and what things you should include in website analysis report.

WAR aka Website Analysis Report is a detailed report of the website on which SEO work is required to be done. To analyze a website you can either use various website analysis tools or can do it manually. You can analyze your website www.site-analyzer.com , www.seoptimer.com or www.woorank.com You should include details of following in the report:

1. Website Score on Woorank (Visit https://www.woorank.com/en/www/google.com): Simply replace the google.com with your website name in url and enter that url in address bar for results. With woorank, you can check website score and other related issues with the site easily.
2. Google Analytics: On home page of website, press key combination as "ctrl+U" and a new window with source code will open up. Now find "UA-" with find box. If it is present, the Google Analytics must be installed else not.
3. Google Webmasters
4. Meta Title and Description: Check home page and subpages source code by pressing "ctrl+U" for Tile, Meta Description and Keywords tags.
5. HTML Header Tags
6. Mobile Friendliness
7. Website Speed for Desktop and Mobile (To check visit: https://developers.google.com/speed/pagespeed/insights/ )
8. Check for W3 errors (Check it here: https://validator.w3.org/ ) 
9. Check for robots.txt file. Type website_name/robots.txt (e.g. example.com/robots.txt). You can also create robots.txt file or can simply make one by yourself.
10. Check for sitemap.xml file. Type webiste_name/sitemap.xml (e.g example.com/sitemap.xml). You can generate sitemap.xml or sitemap.html files here https://www.xml-sitemaps.com/
11. Check for social media page plugins. Check if website has Facebook page, Twitter, Google+, Linked-in and Pinterest account or not. 
12. Check if the website has its blog.
13. WWW Resolve: Check if the website has 301 or 302 redirect. That is if the website get redirected to www.example.com for both instances of typing example.com and www.example.com
14. Check in woorank, if the website has broken links or not. If yes, mention those links in report. 
15. Check for website backlinks.
16. Check Alexa Rank for the website at Alexa.com
17. Check all images for Image Alt tags.
18. Check Text to HTML ratio.
19. Mention Moz PA and DA for the website. 

These are some of the most important things that you should include in Website Analysis Report of a client's website. In my upcoming posts, I will tell you about On-Page SEO, Url-Structuring, Meta Titles, Meta Descriptions, Meta Keywords Analysis and many other On-Page & Off-Page SEO techniques to make your website search engine friendly and to make it perform well on search engine results. stay tunes and share this blog with your friends to support my efforts. Thank you.

Also Read: Learning On-Page SEO via One Stop SEO Guide

How To Get Started with Search Engine Optimization

Search Engine Optimization (SEO) is an Online Marketing Technique which helps to affect your website/blog's online reputation/ visibility on popular search engines like Google, Bing and Yahoo.

The major search engines for which we usually do SEO are Google, Yahoo and Bing. 80-90% businesses target Google for better results on its SERPs (Search Engine Result Pages). Google and other search engine doesn't count SEO as a good technique to increase online reputation of your website in its SERPs because SEO affects Google's generic/ natural/ organic results.

Search Engine Optimization

Usually Search engine optimization is divided into two parts.

• On-Page SEO: In this method, we usually make changes in our website's content, Meta, Title and Image Alt tags. Here we also do URL re-structuring, installing Google and other search engine's analytic, Google webmasters integration, fixing if errors, improve page speed and many other techniques.
  
• Off-Page SEO: The basic purpose of Off Page SEO is to increase back-links fr your website or blog. There are a number of techniques used for this starting from search engine submission to Article/Blog submission. All techniques are mentioned below.

SEO Process

There are two types of SEO:

1. Black Hat SEO: As the name suggest, Black Hat SEO is a bad practice. It finds loopholes in the search engine algorithms released by Major Search Engines to obtain high rankings for a website. This method is a shortcut and always violates guidelines of search engine guidelines. If Google finds a website is using wrong tactics to increase its ranking on Google's SERPs, Google simply penalize that website and the website will not appear in Google's search results.
2. White Hat SEO: White hat SEO uses methods to improve the search engine rankings of a website by keeping in mind the search engine (mainly Google) guidelines. Even if Google doesn't encourage use of any type of SEO but because most techniques used in White Hat SEO are basically targeted to improve our website according to Search engine requirement, Google will not penalize your website for using White Hat SEO technique.

Search Engine Optimization Techniques

As you are now aware of both type of SEO techniques, now we will tell you about different techniques used for link building and other performance improvement in both technologies.

Most Common Black Hat SEO Techniques:

1. Keywords Stuffing/Stacking
2. Tiny or Hidden Text/Links
3. Cloaking
4. Doorway or Gateway Pages
5. Bait-and-Switch or Page Swapping
6. Duplicate Content or Mirror Site
7. Spam Ping or Sping or PIngback Spam
8. Spam Blogs or Splogs
9. Unrelated Keywords
10. Blog Spam or Comment Spam
11. Trackback Spam 
12. Referrer Spam
13. Link Farming 
14. Cybersquatting or Domain Squatting
15. Typosquatting or URL Hijacking
16. Social Networking Spam
17. Cookie Stuffing or Cookie Dropping 

SEO and Its Effect on Search Engine

Most Common White Hat SEO Techniques:

1. Adding more effective content on Website.
2. Social Bookmarking
3. Search Engine Submissions
4. Website/Blog Pinging
5. RSS Feed Submission
6. Classified Ads Submission
7. Directory Submission
8. Business Listing/ Citations
9. Blog Commenting
10. Question Answers
11. Forums Posting
12. Infographics Creation, Submission and Promotion
13. Article and Blog Submission related to your website
14. PPT and PDF Creation, Submission and Promotion
15. Photo Sharing
16. Article and Blog Directory Submission
17. Article and Blog Bookmarking
18. Video Creation and Submission
19. Press Release

These all are the techniques that someone can use for Off page SEO link building. Focus on creating back-links for your website from high PA (Page Authority) /DA (Domain Authority) websites. I my next post I will explain all these White hat and Black Hat SEO techniques. I will also tell you more about how you can start with SEO of your website or become a SEO freelancer at your own.You can drop your suggestions and questions in comments block below. 

Don't forget to share the post with your friends and support me for in learning you best SEO techniques for your website/blog.

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